In close collaboration with Arlanet, we have established a long-term partnership aimed at improving the brand’s online visibility and strengthening its digital presence. This continuous journey is built on phased optimisation, allowing us to refine and expand solutions step by step, ensuring measurable impact and sustainable growth.
My role covered the full UX and UI design process — from conducting workshops to define goals and user needs, to creating wireframes, developing visual design concepts, and delivering interactive prototypes. This approach ensured alignment between stakeholders and provided a clear framework for development.
The work spans both the commercial website and a range of B2B tools, where functionality and brand experience needed to be seamlessly connected. By iterating closely with Arlanet’s teams, we optimised user flows, enhanced usability, and created a consistent visual language that supports both customer-facing and internal tools.
