BBQ Experience Center

Client

Discipline

Brand & Digital Design

The project

Creating a seamless brand experience across all touchpoints

Background

Building consistency: crafting a unified brand experience

BBQ Experience Center, the ultimate online and offline destination for barbecue enthusiasts. Where you can learn everything about BBQing, from selecting the right equipment to preparing the most delicious dishes.

With a very active omni-channel distribution of relevant content, consistent brand experience is crucial in this context. From communication in the physical Experience Centers to online campaigns, product presentations on social media, and the website — across every platform and channel, the brand experience remains clear and uniform. All work is developed in close collaboration with the marketing department, focusing on reinforcing the brand values and providing a seamless customer experience, regardless of the touchpoint. This long-term collaboration ensures a strong foundation and consistent brand execution.

Results

Achieving consistency and impact: A unified approach to brand design and communication

The solution lies in visually impactful and recognizable designs that closely align with the campaign objectives. Sales campaigns are consistently executed across various channels, from online ads and social posts to in-store communication. Everything is recognizable and contributes to a consistent brand experience, regardless of the channel or format. In addition, templates and guidelines have been developed, allowing the organization to manage content independently, such as templates for social posts and decks, ensuring consistency and efficiency in brand expression.

The visual and structural optimizations have strengthened the overall brand experience, resulting in improved customer engagement and higher brand recognition. Through consistent brand communication, both in physical and digital touchpoints, customers experience a seamless and premium brand experience. The close collaboration with the marketing department has led to smoother workflows and better integration of brand values across all expressions.

BBQ Experience Center

Background

Building consistency: crafting a unified brand experience

Results

Achieving consistency and impact: A unified approach to brand design and communication

Care by Volvo

Care by Volvo

Clever

Clever