Driving brand consistency across channels
In a long-term strategic collaboration with the marketing team of Van Mossel Autolease, I worked on strengthening the brand identity and increasing brand awareness. Taking a digital design approach and always using the brand guidelines as a foundation, I developed a wide range of deliverables — from informative B2B communications to consumer-focused campaigns for the private lease division, each rooted in the brand story. I also contributed to visibility across social media, CRM initiatives and event communication. A versatile collaboration where consistency and brand reinforcement were always central.
